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Introduction - DV360 Integration
Display & Video 360 (DV360) is a powerful tool for digital advertising. It lets you create, manage, and measure your advertising campaigns across the web. Think of it as your digital advertising command center. Now, DV360...
To make your Google Ads work better with Google's AI, here are some simple but effective tips:
Latest Google Ads Updates
Make Your Account Easier to Manage:
Organize your ads smarter: Group your ads around specific themes instead of single keywords. This...
DOOH Advertising - Introduction
DOOH (Digital Out of Home) advertising is a modern form of outdoor advertising that leverages digital technology to display ads. Unlike traditional billboards, DOOH can update content in real-time, enabling advertisers to deliver more timely...
Digital marketing solutions provider, GenY Medium, has partnered with C.R.I. Pumps to deliver fluid management solutions. In this arrangement, GenY Medium will be responsible for improving the digital marketing efforts of C.R.I. Pumps. They intend to use their expertise...
On April 1, 2024, Cleartrip, a subsidiary of Flipkart, announced that Tavleen Bhatia took over as the new Chief Marketing and Revenue Officer (CMRO). Tavleen has a lot of experience and has done a great job in the past...
Indian Gaming Industry - Introduction and Market Overview
The Indian gaming market is witnessing an unparalleled growth trajectory, with projections suggesting a leap in annual revenue from $3.1 billion in 2023 to an impressive $6 billion by 2028. This forecast...
Key Events In GA4
In the fast-evolving world of digital marketing, keeping up with trends is a must for businesses that want to optimize their online visibility. A significant update was recently made by Google on Google Analytics 4 (GA4)...
Brand Lift Study - Introduction
In Digital Marketing, advertising on social media platforms like Facebook and Instagram has become a cornerstone of modern marketing strategies. But how can businesses ensure that their advertising efforts are not just seen but also...
Key Benefits of DV360
Online advertising today seems to be the basis of modern marketing. Amongst numerous platforms for digital advertising, Display & Video 360 (DV360) is one of the outstanding all-round solutions made by Google which provides a set...
Difference Between Google Ads and DV360 - Introduction
In the digital advertising world, Google offers two powerful platforms that might seem similar at first glance but serve very distinct purposes for marketers and advertisers. These are Google Ads (formerly Google...
