Wednesday, June 7, 2023
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Latest ways for publishers to manage first-party data !

Publishers have several options for managing first-party data, including:

  1. Building a customer data platform (CDP) which allows them to collect, store, and segment first-party data from multiple sources in one place.
  2. Integrating with a third-party data management platform (DMP) which allows them to segment and target their audience using first-party data in conjunction with third-party data.
  3. Developing and implementing a consent management platform (CMP) to obtain and manage consents from users for data collection and usage.
  4. Implementing server-side tagging and log file analysis to collect first-party data without the use of cookies.
  5. Creating user-profiles via registration to collecting demographic, psychographic and behavior data.
  6. Using offline data to enrich the first-party data.
  7. Creating and promoting newsletter subscription, events, or membership program to increase direct communication with their audiences.
  8. Using machine learning model that help to combine first and third party data, to learn more about their audiences and improve their advertising targeting.

These are a few of the many ways that publishers can manage their first-party data. Each publisher should evaluate their specific needs and choose the methods that work best for them.



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