Digital marketers and website owners have been using Google Analytics for years to see how people interact with their websites. But now, Google is introducing its new version of the software, called Google Analytics 4 (GA4). The update aims...
DV360 Interview Questions and Answers - In the digital marketing world, it’s pretty easy to find yourself behind if you don’t keep up with the times. And one area of digital marketing that you really can’t fall behind in...
What is DV360 ? - Introduction
Google’s DV360, which is short for Display & Video 360 is a full kit of all the tools associated with programmatic advertising by Google. It brings together everything that a marketer needs to run...
Guest Posting - Introduction
Guest posting, also known as guest blogging, has emerged as a cornerstone strategy for bloggers and content creators aiming to expand their reach and build authority in their respective niches. At its core, guest posting involves...
Introduction - Google AdSense
In today's digital age, where content is king, finding effective ways to monetize online platforms is crucial for publishers and content creators. One of the most accessible and widely used tools for website monetization is Google...
Introduction to AdTech Today
Change is nothing new in the advertising world. From prints and billboards to digital marketing, the ways businesses reach their audience has evolved and transformed over time. However, the latest integration of Artificial intelligence (AI) and...
DV360's Hierarchy - Introduction
DV360 Hierarchy - In the ever-evolving world of digital advertising, understanding the tools and technologies that power our campaigns is key to success. Google's Display & Video 360 (DV360) stands out as a beacon in the...
In the modern age, where social media has become the new town square, influencer marketing has emerged as a powerful way for brands to connect with their audiences. Recognizing the potential in this rapidly expanding field, Havas Media Network...
Introduction to DOOH
In the ever-evolving landscape of advertising, Digital Out-of-Home (DOOH) has marked its territory as a dominant force, capable of capturing the wandering eyes of consumers in a world saturated with digital screens. The journey from static billboards...
Introduction
Programmatic advertising stands as a transformative approach in the digital marketing realm, automating the buying and selling of ad inventory through an exchange, connecting advertisers to publishers. This mechanism leverages data insights and algorithms to serve ads to the...
