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Paid Social Training

What is Social Media?

Welcome to 365 Lessons: Your Path to Social Media Mastery

At 365 Lessons, we’re thrilled to embark on this journey with you, where each lesson is a step towards mastering the art and science of social media. Our course is meticulously designed to transform beginners into skilled social media strategists.

What is Social Media?

  • A World of Connections: Social media is the digital meeting ground where people connect, share ideas, and build communities. It’s a dynamic and evolving field that blends technology, communication, and creativity.
  • Beyond Posts & Likes: It’s not just about posting content; it’s a powerful tool for businesses, influencers, and individuals to create impactful messages, build brands, and engage with a global audience.

Why Choose 365 Lessons?

  • Comprehensive Curriculum: Our course covers every aspect of social media – from basics to advanced strategies, ensuring a well-rounded education.
  • Real-World Applications: Lessons are designed with practicality in mind. You’ll learn through case studies, hands-on projects, and simulations that mirror real-world scenarios.
  • Expert Instructors: Learn from seasoned professionals who bring years of experience in social media strategy, content creation, and digital marketing.
  • Community & Networking: Join a community of like-minded learners and professionals. Networking opportunities with peers and industry experts will enrich your learning experience.

The Course Structure: A 30-Day Journey

    Week 1: Introduction to Social Media

    Day 1: What is Social Media?

    • Definition and evolution of social media
    • Different platforms and their unique characteristics

    Day 2: The Role of Social Media in Marketing

    • Social media’s impact on modern marketing
    • Case studies of successful social media campaigns

    Day 3: Understanding Social Media Algorithms

    • How algorithms dictate content reach
    • Tips for working with algorithms

    Day 4: Setting Up Social Media Profiles for Business

    • Optimizing profiles for engagement and visibility
    • Platform-specific best practices

    Day 5: Content Creation Basics

    • Types of content: Text, Images, Videos, and Live Streams
    • Basic content creation tools and software

    Week 2: Strategy Development and Content Planning

    Day 6: Developing a Social Media Strategy

    • Identifying target audience and setting goals
    • Creating a content calendar

    Day 7: Content Planning and Scheduling

    • Tools for content scheduling
    • Timing and frequency of posts

    Day 8: Engagement Strategies

    • Encouraging and managing user interaction
    • Dealing with negative feedback

    Day 9: Branding and Voice on Social Media

    • Developing a consistent brand voice
    • Visual branding tips

    Day 10: Analyzing Competitors

    • Tools and techniques for competitor analysis
    • Learning from competitors’ successes and failures

    Week 3: Advanced Content Creation

    Day 11: Advanced Graphic Design

    • Utilizing advanced design tools
    • Design principles for social media

    Day 12: Video Content Creation

    • Tools and techniques for creating engaging videos
    • Basics of video editing

    Day 13: Live Streaming Best Practices

    • Platforms for live streaming
    • Engaging an audience in real-time

    Day 14: User-Generated Content and Collaborations

    • Encouraging user-generated content
    • Collaborating with influencers and brands

    Day 15: Storytelling and Emotional Connect

    • Crafting stories that resonate with the audience
    • Emotional marketing tactics

    Week 4: Paid Social Media Advertising

    Day 16: Introduction to Paid Advertising

    • Overview of paid social media advertising
    • Setting up ad accounts

    Day 17: Creating Effective Ad Campaigns

    • Designing ads for different platforms
    • Writing compelling ad copy

    Day 18: Targeting and Retargeting

    • Understanding audience targeting options
    • Basics of retargeting campaigns

    Day 19: Budgeting and Bidding Strategies

    • Setting and managing ad budgets
    • Bidding strategies for optimal reach

    Day 20: Analyzing and Optimizing Ads

    • Tools for tracking ad performance
    • Techniques for optimizing campaigns

    Week 5: Analytics and Reporting

    Day 21: Social Media Analytics

    • Understanding key metrics
    • Tools for analytics

    Day 22: Reporting and ROI Calculation

    • Creating reports that make sense
    • Calculating return on investment (ROI)

    Day 23: A/B Testing

    • Principles of A/B testing
    • Implementing tests and interpreting results

    Day 24: Advanced Analytics Techniques

    • Deep dive into analytics tools
    • Predictive analytics in social media

    Day 25: Actionable Insights from Data

    • Turning data into strategy
    • Case studies of data-driven decision making

    Week 6: Scaling and Future Trends

    Day 26: Scaling Your Social Media Efforts

    • Strategies for scaling content production
    • Tools and techniques for efficiency

    Day 27: Integrating Social Media with Other Digital Channels

    • Cross-channel marketing strategies
    • Synergizing social media with email, SEO, and more

    Day 28: Crisis Management on Social Media

    • Handling social media crises
    • Reputation management strategies

    Day 29: The Future of Social Media

    • Emerging trends and platforms
    • Preparing for changes in the social media landscape

    Day 30: Course Recap and Advanced Tips

    • Key takeaways from the course
    • Advanced tips and tricks
    • Q&A session