What is Google Adwords ?
Google AdWords is world leader in pay-per-click advertising. Presently it has more than 150,000 marketers.
The advertisements show not just with Google search results, but additionally with Google’s partners which include AOL, About.com and 1000’s of other websites that publish AdWords advertisements. Google comes with an interesting ad ranking system.
It ranks advertisements not through the bid (the total amount their proprietors will be ready to buy one click), but through the mixture of the bid and also the click-through ratio.
By doing this, Google maximizes its revenue stream (since Revenue to Google = Bid x CTR x Sights) and provides small marketers a chance to effectively contend with large companies. A little marketer cannot compete around the cost-per-click basis, but could effectively overcome any large company when it comes to click-through ratio.
AdWords advertisements are only able to contain 95 characters: 25 for that headline, then two 35-character-lengthy description lines, along with visible URL area.
AdWords gives marketers a number of options of keyword focusing on: broad matching, exact matching, phrase matching, and negative key phrases.
The matching options define how close looking string joined with a user ought to be to a keyword selected by a marketer.
When the marketer has selected [tennis ball] his or her keyword (square brackets mean phrase match), their ad is going to be proven only when a person makes its way into tennis ball in to the search engine.
When the marketer has selected “tennis ball” (quotes mean exact match), the ad appear if your user looks for red-colored tennis ball or yellow tennis ball or just tennis ball. Finally, when the marketer has selected tennis ball without any brackets or quotes around it (for any broad match), the ad can have up even when a person makes its way into wilson rackets.
With negative key phrases, marketers can prevent their ad from turning up if your user makes its way into this keyword. For instance, a store would usually add -free, -replica towards the key phrases list to prevent focusing on “free stuff” predators.
One recent development with AdWords was the discharge of AdWords API (application program interface) that will permit third-party designers to produce programs which will work directly with AdWords accounts – assisting and automating many bid and ad management tasks.