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Data Layers in Google Tag Manager - Introduction Google Tag Manager (GTM) is a powerful tool for managing and deploying marketing and analytics tags on your website. One of the key concepts in GTM is the data layer, which acts...
Overview As the IPL 2024 season progresses, the 41st match is set to feature a thrilling encounter between Sunrisers Hyderabad (SRH) and Royal Challengers Bengaluru (RCB) at Rajiv Gandhi International Stadium. With SRH in stellar form and RCB battling to...
DC vs SRH - Match Overview Event: IPL 2024Teams: Delhi Capitals vs Sunrisers HyderabadVenue: Arun Jaitley Stadium, DelhiDate: Saturday Delhi Capitals will play host to Sunrisers Hyderabad in an exciting Indian Premier League (IPL) clash at the Arun Jaitley Stadium this...
Introduction - DV360 Integration Display & Video 360 (DV360) is a powerful tool for digital advertising. It lets you create, manage, and measure your advertising campaigns across the web. Think of it as your digital advertising command center. Now, DV360...
To make your Google Ads work better with Google's AI, here are some simple but effective tips: Latest Google Ads Updates Make Your Account Easier to Manage: Organize your ads smarter: Group your ads around specific themes instead of single keywords. This...
DOOH Advertising - Introduction DOOH (Digital Out of Home) advertising is a modern form of outdoor advertising that leverages digital technology to display ads. Unlike traditional billboards, DOOH can update content in real-time, enabling advertisers to deliver more timely...
Digital marketing solutions provider, GenY Medium, has partnered with C.R.I. Pumps to deliver fluid management solutions. In this arrangement, GenY Medium will be responsible for improving the digital marketing efforts of C.R.I. Pumps. They intend to use their expertise...
On April 1, 2024, Cleartrip, a subsidiary of Flipkart, announced that Tavleen Bhatia took over as the new Chief Marketing and Revenue Officer (CMRO). Tavleen has a lot of experience and has done a great job in the past...
Indian Gaming Industry - Introduction and Market Overview The Indian gaming market is witnessing an unparalleled growth trajectory, with projections suggesting a leap in annual revenue from $3.1 billion in 2023 to an impressive $6 billion by 2028. This forecast...
Key Events In GA4 In the fast-evolving world of digital marketing, keeping up with trends is a must for businesses that want to optimize their online visibility. A significant update was recently made by Google on Google Analytics 4 (GA4)...