Digital marketing solutions provider, GenY Medium, has partnered with C.R.I. Pumps to deliver fluid management solutions. In this arrangement, GenY Medium will be responsible for improving the digital marketing efforts of C.R.I. Pumps. They intend to use their expertise...
On April 1, 2024, Cleartrip, a subsidiary of Flipkart, announced that Tavleen Bhatia took over as the new Chief Marketing and Revenue Officer (CMRO). Tavleen has a lot of experience and has done a great job in the past...
Indian Gaming Industry - Introduction and Market Overview
The Indian gaming market is witnessing an unparalleled growth trajectory, with projections suggesting a leap in annual revenue from $3.1 billion in 2023 to an impressive $6 billion by 2028. This forecast...
Key Events In GA4
In the fast-evolving world of digital marketing, keeping up with trends is a must for businesses that want to optimize their online visibility. A significant update was recently made by Google on Google Analytics 4 (GA4)...
Brand Lift Study - Introduction
In Digital Marketing, advertising on social media platforms like Facebook and Instagram has become a cornerstone of modern marketing strategies. But how can businesses ensure that their advertising efforts are not just seen but also...
Key Benefits of DV360
Online advertising today seems to be the basis of modern marketing. Amongst numerous platforms for digital advertising, Display & Video 360 (DV360) is one of the outstanding all-round solutions made by Google which provides a set...
Difference Between Google Ads and DV360 - Introduction
In the digital advertising world, Google offers two powerful platforms that might seem similar at first glance but serve very distinct purposes for marketers and advertisers. These are Google Ads (formerly Google...
Digital marketers and website owners have been using Google Analytics for years to see how people interact with their websites. But now, Google is introducing its new version of the software, called Google Analytics 4 (GA4). The update aims...
DV360 Interview Questions and Answers - In the digital marketing world, it’s pretty easy to find yourself behind if you don’t keep up with the times. And one area of digital marketing that you really can’t fall behind in...
What is DV360 ? - Introduction
Google’s DV360, which is short for Display & Video 360 is a full kit of all the tools associated with programmatic advertising by Google. It brings together everything that a marketer needs to run...
