LATEST ARTICLES

Understanding Data Layers in Google Tag Manager

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Data Layers in Google Tag Manager

Data Layers in Google Tag Manager - Introduction Google Tag Manager (GTM) is a powerful tool for managing and deploying marketing and analytics tags on your website. One of the key concepts in GTM is the data layer, which acts as a bridge between your website and GTM, allowing you to pass information from your site to GTM tags in...

SRH vs RCB Dream11 Fantasy Team Update: IPL 2024, Match 41 Preview

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SRH vs RCB

Overview As the IPL 2024 season progresses, the 41st match is set to feature a thrilling encounter between Sunrisers Hyderabad (SRH) and Royal Challengers Bengaluru (RCB) at Rajiv Gandhi International Stadium. With SRH in stellar form and RCB battling to keep their playoff hopes alive, this match promises high-octane cricket action. SRH vs RCB Match Details Match: IPL 2024, 41st T20 Match Venue:...

IPL 2024 Preview: Delhi Capitals vs Sunrisers Hyderabad

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SRH vs DC

DC vs SRH - Match Overview Event: IPL 2024Teams: Delhi Capitals vs Sunrisers HyderabadVenue: Arun Jaitley Stadium, DelhiDate: Saturday Delhi Capitals will play host to Sunrisers Hyderabad in an exciting Indian Premier League (IPL) clash at the Arun Jaitley Stadium this Saturday. DC vs SRH Predicted Playing XIs Delhi Capitals Batting Order: Prithvi Shaw, David Warner/Kumar Kushagra, Abhishek Porel Jake Fraser-McGurk, Tristan Stubbs, Shai Hope Rishabh Pant...

Interview Question – DV360 Integration with Google Marketing Platform Products

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DV360 Integration

Introduction - DV360 Integration Display & Video 360 (DV360) is a powerful tool for digital advertising. It lets you create, manage, and measure your advertising campaigns across the web. Think of it as your digital advertising command center. Now, DV360 doesn't work alone. It works best with other tools provided by Google, much like how a team of superheroes works...

Simplifying Google Ads Account Updates

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Latest Google Ads Updates

To make your Google Ads work better with Google's AI, here are some simple but effective tips: Latest Google Ads Updates Make Your Account Easier to Manage: Organize your ads smarter: Group your ads around specific themes instead of single keywords. This helps Google's AI understand and optimize your ads better, leading to improved results, easier management, clearer insights, and fewer mistakes. Latest...

Data-Driven Displays: How DOOH Advertising Is Getting Smarter with Analytics

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DOOH Advertising

DOOH Advertising - Introduction DOOH (Digital Out of Home) advertising is a modern form of outdoor advertising that leverages digital technology to display ads. Unlike traditional billboards, DOOH can update content in real-time, enabling advertisers to deliver more timely and relevant messages. The evolution of DOOH represents a significant leap from static posters to dynamic displays that engage audiences...

Empowering Fluid Solutions: GenY Medium and C.R.I. Pumps Forge Strategic Digital Marketing Alliance

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Adtech News Today

Digital marketing solutions provider, GenY Medium, has partnered with C.R.I. Pumps to deliver fluid management solutions. In this arrangement, GenY Medium will be responsible for improving the digital marketing efforts of C.R.I. Pumps. They intend to use their expertise in online marketing to help C.R.I. Pumps reach new heights in the sector. Subroto Sen, CEO of GenY Medium, showed his...

Cleartrip Welcomes Tavleen Bhatia as New CMRO: Charting a New Course in Travel Innovation

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Ad Tech News

On April 1, 2024, Cleartrip, a subsidiary of Flipkart, announced that Tavleen Bhatia took over as the new Chief Marketing and Revenue Officer (CMRO). Tavleen has a lot of experience and has done a great job in the past with growing businesses and bringing in new ideas in online shopping. In her new capacity, she will be responsible for...

India’s Gaming Revolution: How the Market is Set to Double to $6 Billion by 2028

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Indian Gaming Industry

Indian Gaming Industry - Introduction and Market Overview The Indian gaming market is witnessing an unparalleled growth trajectory, with projections suggesting a leap in annual revenue from $3.1 billion in 2023 to an impressive $6 billion by 2028. This forecast not only underscores the rapid expansion of the sector but also highlights India's burgeoning role as a global gaming powerhouse....

Revolutionizing Performance Measurement: Google’s Game-Changing Update to Google Ads & GA4!

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Key events in GA4

Key Events In GA4 In the fast-evolving world of digital marketing, keeping up with trends is a must for businesses that want to optimize their online visibility. A significant update was recently made by Google on Google Analytics 4 (GA4) which changes how conversions and key events are counted and reported across Google Ads and Analytics. The importance of this...