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LATEST ARTICLES
Getting Started with Google Ad Manager’s Dynamic Ad Insertion
Introduction - Dynamic Ad Insertion Dynamic Ad Insertion (DAI) is an advanced technology provided by Google Ad Manager designed to help publishers seamlessly insert ads into live, linear, and on-demand video content. This system ensures a broadcast-quality, personalized ad experience across various devices such as connected TVs, mobile phones, tablets, and laptops. As the television industry evolves with over-the-top (OTT)...
NEET PG Revised Exam Date 2024 (August 11): Registration, Admit Card & Result Dates
The National Eligibility cum Entrance Test for Postgraduate (NEET PG) 2024 has seen a significant update in its schedule. Initially slated for June 23, 2024, the examination will now take place on August 11, 2024. This revision follows a decision by the Centre on June 22 to postpone the exam as a precautionary measure amidst recent allegations surrounding the...
Understanding Data Layers in Google Tag Manager
Data Layers in Google Tag Manager - Introduction Google Tag Manager (GTM) is a powerful tool for managing and deploying marketing and analytics tags on your website. One of the key concepts in GTM is the data layer, which acts as a bridge between your website and GTM, allowing you to pass information from your site to GTM tags in...
SRH vs RCB Dream11 Fantasy Team Update: IPL 2024, Match 41 Preview
Overview As the IPL 2024 season progresses, the 41st match is set to feature a thrilling encounter between Sunrisers Hyderabad (SRH) and Royal Challengers Bengaluru (RCB) at Rajiv Gandhi International Stadium. With SRH in stellar form and RCB battling to keep their playoff hopes alive, this match promises high-octane cricket action. SRH vs RCB Match Details Match: IPL 2024, 41st T20 Match Venue:...
IPL 2024 Preview: Delhi Capitals vs Sunrisers Hyderabad
DC vs SRH - Match Overview Event: IPL 2024Teams: Delhi Capitals vs Sunrisers HyderabadVenue: Arun Jaitley Stadium, DelhiDate: Saturday Delhi Capitals will play host to Sunrisers Hyderabad in an exciting Indian Premier League (IPL) clash at the Arun Jaitley Stadium this Saturday. DC vs SRH Predicted Playing XIs Delhi Capitals Batting Order: Prithvi Shaw, David Warner/Kumar Kushagra, Abhishek Porel Jake Fraser-McGurk, Tristan Stubbs, Shai Hope Rishabh Pant...
Interview Question – DV360 Integration with Google Marketing Platform Products
Introduction - DV360 Integration Display & Video 360 (DV360) is a powerful tool for digital advertising. It lets you create, manage, and measure your advertising campaigns across the web. Think of it as your digital advertising command center. Now, DV360 doesn't work alone. It works best with other tools provided by Google, much like how a team of superheroes works...
Simplifying Google Ads Account Updates
To make your Google Ads work better with Google's AI, here are some simple but effective tips: Latest Google Ads Updates Make Your Account Easier to Manage: Organize your ads smarter: Group your ads around specific themes instead of single keywords. This helps Google's AI understand and optimize your ads better, leading to improved results, easier management, clearer insights, and fewer mistakes. Latest...
Data-Driven Displays: How DOOH Advertising Is Getting Smarter with Analytics
DOOH Advertising - Introduction DOOH (Digital Out of Home) advertising is a modern form of outdoor advertising that leverages digital technology to display ads. Unlike traditional billboards, DOOH can update content in real-time, enabling advertisers to deliver more timely and relevant messages. The evolution of DOOH represents a significant leap from static posters to dynamic displays that engage audiences...
Empowering Fluid Solutions: GenY Medium and C.R.I. Pumps Forge Strategic Digital Marketing Alliance
Digital marketing solutions provider, GenY Medium, has partnered with C.R.I. Pumps to deliver fluid management solutions. In this arrangement, GenY Medium will be responsible for improving the digital marketing efforts of C.R.I. Pumps. They intend to use their expertise in online marketing to help C.R.I. Pumps reach new heights in the sector. Subroto Sen, CEO of GenY Medium, showed his...
Cleartrip Welcomes Tavleen Bhatia as New CMRO: Charting a New Course in Travel Innovation
On April 1, 2024, Cleartrip, a subsidiary of Flipkart, announced that Tavleen Bhatia took over as the new Chief Marketing and Revenue Officer (CMRO). Tavleen has a lot of experience and has done a great job in the past with growing businesses and bringing in new ideas in online shopping. In her new capacity, she will be responsible for...
