Key Events In GA4
In the fast-evolving world of digital marketing, keeping up with trends is a must for businesses that want to optimize their online visibility. A significant update was recently made by Google on Google Analytics 4 (GA4)...
Brand Lift Study - Introduction
In Digital Marketing, advertising on social media platforms like Facebook and Instagram has become a cornerstone of modern marketing strategies. But how can businesses ensure that their advertising efforts are not just seen but also...
Key Benefits of DV360
Online advertising today seems to be the basis of modern marketing. Amongst numerous platforms for digital advertising, Display & Video 360 (DV360) is one of the outstanding all-round solutions made by Google which provides a set...
Difference Between Google Ads and DV360 - Introduction
In the digital advertising world, Google offers two powerful platforms that might seem similar at first glance but serve very distinct purposes for marketers and advertisers. These are Google Ads (formerly Google...
Digital marketers and website owners have been using Google Analytics for years to see how people interact with their websites. But now, Google is introducing its new version of the software, called Google Analytics 4 (GA4). The update aims...
DV360 Interview Questions and Answers - In the digital marketing world, it’s pretty easy to find yourself behind if you don’t keep up with the times. And one area of digital marketing that you really can’t fall behind in...
What is DV360 ? - Introduction
Google’s DV360, which is short for Display & Video 360 is a full kit of all the tools associated with programmatic advertising by Google. It brings together everything that a marketer needs to run...
Guest Posting - Introduction
Guest posting, also known as guest blogging, has emerged as a cornerstone strategy for bloggers and content creators aiming to expand their reach and build authority in their respective niches. At its core, guest posting involves...
Introduction - Google AdSense
In today's digital age, where content is king, finding effective ways to monetize online platforms is crucial for publishers and content creators. One of the most accessible and widely used tools for website monetization is Google...
Introduction to AdTech Today
Change is nothing new in the advertising world. From prints and billboards to digital marketing, the ways businesses reach their audience has evolved and transformed over time. However, the latest integration of Artificial intelligence (AI) and...
