Data-Driven Displays: How DOOH Advertising Is Getting Smarter with Analytics
DOOH Advertising - Introduction DOOH (Digital Out of Home) advertising is a modern form of outdoor advertising that leverages digital technology to display ads. Unlike traditional billboards, DOOH can update content in real-time, enabling advertisers to deliver more timely and relevant messages. The evolution of DOOH represents a significant leap from static posters to dynamic displays that engage audiences...
Empowering Fluid Solutions: GenY Medium and C.R.I. Pumps Forge Strategic Digital Marketing Alliance
Digital marketing solutions provider, GenY Medium, has partnered with C.R.I. Pumps to deliver fluid management solutions. In this arrangement, GenY Medium will be responsible for improving the digital marketing efforts of C.R.I. Pumps. They intend to use their expertise in online marketing to help C.R.I. Pumps reach new heights in the sector. Subroto Sen, CEO of GenY Medium, showed his...
Cleartrip Welcomes Tavleen Bhatia as New CMRO: Charting a New Course in Travel Innovation
On April 1, 2024, Cleartrip, a subsidiary of Flipkart, announced that Tavleen Bhatia took over as the new Chief Marketing and Revenue Officer (CMRO). Tavleen has a lot of experience and has done a great job in the past with growing businesses and bringing in new ideas in online shopping. In her new capacity, she will be responsible for...
India’s Gaming Revolution: How the Market is Set to Double to $6 Billion by 2028
Indian Gaming Industry - Introduction and Market Overview The Indian gaming market is witnessing an unparalleled growth trajectory, with projections suggesting a leap in annual revenue from $3.1 billion in 2023 to an impressive $6 billion by 2028. This forecast not only underscores the rapid expansion of the sector but also highlights India's burgeoning role as a global gaming powerhouse....
Revolutionizing Performance Measurement: Google’s Game-Changing Update to Google Ads & GA4!
Key Events In GA4 In the fast-evolving world of digital marketing, keeping up with trends is a must for businesses that want to optimize their online visibility. A significant update was recently made by Google on Google Analytics 4 (GA4) which changes how conversions and key events are counted and reported across Google Ads and Analytics. The importance of this...
Unlocking the Power of Perception: The Ultimate Guide to Brand Lift Studies
Brand Lift Study - Introduction In Digital Marketing, advertising on social media platforms like Facebook and Instagram has become a cornerstone of modern marketing strategies. But how can businesses ensure that their advertising efforts are not just seen but also making a real impact on their brand's perception and consumer behavior? This is where Brand Lift Studies come into play,...
Key Benefits Of DV360 – Programmatic Interview QuestionKey Benifits Of DV360 –
Key Benefits of DV360 Online advertising today seems to be the basis of modern marketing. Amongst numerous platforms for digital advertising, Display & Video 360 (DV360) is one of the outstanding all-round solutions made by Google which provides a set of instruments for effective ad campaigns in various digital spaces. This article seeks to demystify DV360 for beginners in digital...
Difference Between Google Ads and DV360 – Programmatic Interview Question
Difference Between Google Ads and DV360 - Introduction In the digital advertising world, Google offers two powerful platforms that might seem similar at first glance but serve very distinct purposes for marketers and advertisers. These are Google Ads (formerly Google AdWords) and Display & Video 360 (DV360). Understanding the difference between these two platforms is crucial for anyone looking to...
Evolving GA4 for Smarter, Privacy-Focused Measurement
Digital marketers and website owners have been using Google Analytics for years to see how people interact with their websites. But now, Google is introducing its new version of the software, called Google Analytics 4 (GA4). The update aims to offer more tools that help users better understand their campaigns while still keeping privacy concerns in mind. What's New in...
DV360 Interview Questions and Answers Basic to Advanced – 2024
DV360 Interview Questions and Answers - In the digital marketing world, it’s pretty easy to find yourself behind if you don’t keep up with the times. And one area of digital marketing that you really can’t fall behind in is programmatic advertising. Programmatic Advertising has been a game-changing tool for marketers and advertisers. It offers previously unseen efficiency and precision...
